Issue #160 — How incentives can make or break your publishing business
In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.
Issue #159 — Why publishers should challenge their industry assumptions
In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.
Issue #158 — Why size doesn't matter for strategic publishers
The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.
Issue #157 — Why you should monetize your content directly
This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.
Issue #156 — How to treat your publication like a business
This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into.
Issue #155 — How to turn discovery into profit
In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence.
Issue #154 — Why slow and steady wins in publishing
This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower.
Issue #153 — Why consistency is a publisher's secret weapon
In this week's issue, learn how to produce consistent quality using the right tools, why established media is copying smaller publishers, and whether or not MAPs are right for you.
Issue #152 — How new monetization models are transforming publishing
This week's edition includes actionable tips for beginning as a creator, examples of how publishers are starting to think differently about monetization, and a reminder of why sustainable businesses win.
Issue #151 — How to innovate your way to a profitable newsletter
In this issue, uncover the monetization methods creators use to fund their work, improve your newsletter with tips from an expert, and peek at the newest publishing technologies.
Issue #150 — How to convert more readers into paying subscribers
This week learn the conversion tactics used by successful writers, why a great product is the best growth hack, and how print still fits into the modern publishing landscape.
Issue #149 — Why simplicity is the key to growth
This week's newsletter discusses newsletter types, successful case studies, the evolving audio landscape, and tips for keeping your growing publication uncomplicated.
Issue #148 — Do solo creators have an advantage?
This week's edition examines the rise of independent creators, continued change in the podcasting landscape, and actionable advice for succeeding in the passion economy.
Issue #147 — Should publishers start a podcast?
This issue takes a look at different mediums in the publishing space, such as Apple's premium podcasts, TikTok businesses, and media innovation occurring across the industry.
Issue #146 — What publishers can learn from content creators
This issue focuses on how publishers can act more like content creators to take advantage of new platforms, growth channels, and monetization options to reach their goals.
Issue #145 — How to experiment with your newsletter pricing
From pricing experimentation to new ways to monetize email newsletters, this issue contains some of the most exciting things happening in publishing this week.
Issue #144 — How to get your first 1,000 subscribers
In this issue, we highlight a few core principles, such as leveraging relationships to grow, committing to transparency to build trust, and the importance of always leaving room for experimentation in your strategy.
Issue #143 — How to find your newsletter audience
This week we cover a range of actionable topics centered around sharing and marketing your written creations. Below are links to articles about pricing, rewarding your subscribers, overcoming growth slumps, and much more.
Issue #142 (Special Edition) – Tools to turn your audience into a business
This special edition covers the launch of Ghost 4.0. This update brings native memberships and subscriptions, a dashboard, a collection of themes, a new $9 starter plan, and more.
Issue #141 — Are independent newsletters killing journalism?
This week we take a look at how newsletters, big and small, keep the lights on, why "zombie" subscribers aren't necessarily a bad thing, and whether the future will be kind to the email newsletter format.
Issue #140 — The proven way to find your niche, explained
There's lots of genuinely useful things to read in this issue, including a guide for how to find a profitable niche, takeaways about how successful startups acheive content-driven growth and a deeper look at how the creator economy is just getting started. Plus: A couple of important Google updates.
Issue #139 — Find out how to convert visitors into subscribers
In this weeks roundup: Learn how to improve your conversion copy, re-engaged lost subscribers, price newsletter sponsorships and improve your newsletters. Plus the latest top news stories!
Issue #138 — Email deliverability unfiltered
It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be included in a future issue.
Issue #137 — How much content is too much content?
Have you seen our submission page? This is where you can submit a story to be shared in a future issue of this newsletter. We can't wait to hear from you!