This week's curated list of the most important stories in publishing is short and sweet. Make sure you don't miss the top pick with great advice about analytics for membership businesses.
💯 Top picks
How do you inform data-driven decisions for your membership business? Brian Boyer has put together a series of spreadsheets, tools and techniques for tracking your members habits called Memberkit. It's free to use, and unlocks tons of useful insights from Google Analytics and email newsletters.
💸 Business models
"New subscribers, the small bright spot for ravaged publishing, are not churning at the same rate as other subscribers, according to early data from subscription platforms."
The right content and the right strategy can lead to consistent performance and long-term value!
"eldiario.es found itself in financial difficulties when coronavirus hit. Until 18,000 new members and thousands of existing readers stepped in."
✍️ Modern journalism
"A staff ownership model and a charter for editorial independence are among the plans for New Zealand’s largest journalism publisher, after Stuff’s chief executive bought the business from its Australian parent company for a single dollar."
Are the benefits of attending a journalism school still as clear today as they used to be? This opinion piece takes a look at getting a degree vs. lifelong learning skills, and whether it makes sense to do a journalism degree anymore.
"What is your news outlet’s mission? What communities do you cover, and how long have you been in business? What do you value, and what are your standards? Who works in your newsroom, and how are they reachable? How do you make money?"
"Google has built its search business model on user trust and its ability to weed out untrustworthy players who try to manipulate its ranking systems."
Dozens of journalists have been laid off at Microsoft in favour of AI software.