This week you're in for a treat with tons of stories, advice and free tools about email newsletters. Plus: How to deal with trolls and what makes fake news feel true? Enjoy your weekly curated articles!
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💯 Top picks
Really useful, actionable tips for better newslettering from Ann Handley.
"If your newsletter feels like you’re writing with a taser aimed at your sensitive nibs… you’re doing it wrong."
💸 Business models
"As publishers look for pockets of audience engagement wherever they can find them, limited-run educational newsletters are a gambit gaining some traction."
In a newsletter from NewStart, we learn how Amy Duncan, who previously worked for Gannett as a vice president, launched a local news site that has attracted more than 1,200 digital subscribers in under 2 years.
"People are paying for ad-free website access, and engaging well with other exclusive features"
"eCommerce continues to expand rapidly. It rose by 54% in the UK in July and accounted for 28% of sales, according to a recent GroupM report."
"You need to think strategically and empathetically when deciding how often to email your customers."
✍️ Modern journalism
NiemanLab take a look at a new collection of articles about fake news and misinformation by ainer Greifeneder, Mariela Jaffe, Eryn Newman, and Norbert Schwarz. "The book, published by Routledge, is available as a free download or online read (and here it is on Kindle), and it includes a lot of research on why and how people believe false information."
Predominance of toxic comments can damage publishers’ credibility: How to identify and deal with trolls effectively
"Trolls can ruin the way consumers relate to a brand. A 2019 study found that almost 50% of the people would remove themselves from a situation where they have experienced incivility."
[Free tool] Find your email's Spam Assassin score
This handy tool from Taxi For Email allows you to check your emails before you send them for any words, images or code snippets that might impact your spam score. You can use it as much as you like, for free!
[Free tool] Bulletproof email buttons
Use this quick button builder by Campaign Monitor to grab some code to embed buttons in your emails. Here's one now:
"Despite the majority still having a negative attitude towards online ads, fewer people are annoyed with the ads they are exposed to. At the same time, fewer people are using ad blockers."