Newsflash, it is the year of the subscription. Wait, wasn't that last year too? Either way, that's what everyone is talking about this week after Reuter's published their latest report. Plus: Find out how to get 10k subscribers in a month, how to use exclusive stories to drive growth and the answer to a burning question: do email subscription pop-ups actually work?
💯 Top picks
Wanna know how to go from 0 to 10k subscribers in 30 days? Newsletter Crew chat with Codie, a successful newsletter creator, about growing Contrarian Thinking to 100k subscribers.
💸 Business models
But also: publishers need to further diversify revenue streams. Read this roundup of the latest Reuter's report from Twipe. Here's another summary of the same report from WNIP.
"Der Spiegel’s experience suggests freebies are less effective"
"Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake" 🤔 We're not sure if that's still true — but this article makes a point about having an email list you own vs relying on social platforms.
"Here’s an idea to steal and adapt: Prioritize digital subscribers over page views, and provide subscriber-only stories on topics that are vital and unique to your community."
✍️ Modern journalism
Serial media entrepreneur Lakshmi Chaudhry is testing a space for constructive and empathetic journalism in the middle of a pandemic.
"The global rollout of COVID-19 vaccines is exacerbating a perennial problem of misinformation about immunization. To support additional debunking efforts, the Google News Initiative is launching a COVID-19 Vaccine Counter-Misinformation Open Fund worth up to $3 million."
A new launch on Product Hunt that caught our eye — Flipp allows you to sell pre-owned subscriptions you no longer use, which can be bought on www.unloved.xyz/.
"Why do organizations still utilize pop-ups when clearly anyone you ask hates them?"
"Update on January 12, 2021 at 10:00AM PT: News articles that do not contain new original reporting or analysis will now receive less distribution in News Feed. The more extensive original reporting an article contains, the more distribution it will receive in News Feed."
"The crowdsourced encyclopedia is a welcome oddity on the modern internet."