Issue #135 — The future of email

The latest news about all things publishing, newsletters and tech is here, including an essay, a podcast & a webinar. Enjoy!

💯 Top picks

Webinar: The future of email

"Join marketing experts from emfluence, Email on Acid, and Women of Email as we discuss the history of our favorite form of communication! After a half-century, what have we learned about using email? How did the year 2020 change the practice? What can we expect in the future?"

💸 Business models

Newsletters are growing up and leaving the coop

"After 10 months as a collection of newsletters created via Substack, the team behind the Everything Bundle is breaking out on its own with $600,000 in seed funding, its own content and newsletter software built in-house, and a refreshed brand."

5 welcome message examples to build a rapport

First impressions are important, here are 5 examples of welcome content from ecommerce brands.

[Podcast] Axios’ media reporter Sara Fischer on crafting informative newsletters and media coverage

Sara chats to the Media Voices podcast about the process of crafting a thoughtful, informative newsletter for more than 100,000 readers.

✍️ Modern journalism

Newsletters: An essay

"Newsletters; or, an enormous rant about writing on the web that doesn’t really go anywhere and that’s okay with me" — Robin Rendle

Publishers need to dig deeper for a better advertising model

Providing readers an advertising experience that builds trust—as publishers talk a lot about doing on the news side—could be a taller order.

💻 Technology

Why Denmark’s biggest news site cut reliance on Google's tech

Denmark's biggest news site, Ekstra Bladet, has decided to stop using Google Analytics to have more control of their data.

Even Twitter are making moves in the newsletter space

It seems everyone and their dog is acquiring or launching email newsletter tools recently, including Twitter and it's rumoured Facebook is also working on newsletter tools for journalists and writers.

🤷 WTF?

Split subscription costs with friends

TabTab allows you to connect your bank account share subscriptions with friends.