Hey there! We've made a few tweaks to the usual layout this week to make things a little more relevant.
Your weekly dose of the top stories about publishing, newsletters, and technology is still right here. It was a busy week for news — hope you enjoy the best bits!
💯 Top picks
Find out why the Morning Brew newsletter referral program won't work for everyone, plus some ideas you can steal to build your own sustainable referral growth machine!
💸 Business models
"Newsletters aren’t ‘get rich quick’ schemes. It takes patience and consistency to grow a newsletter."
"All of a sudden everyone is launching newsletter platforms, buying-up apps, and raising money to expand. MediaTech and FinTechs are popping up, eager to get publishers to use their solutions."
📝 Modern publishing
Wondering whether viral marketing is for you or how to pull it off? Here's some thoughts from the team at Animalz.
"Summary: To decide whether to visit a page, people take into account how much relevant information they are likely to find on that page relative to the effort involved in extracting that info."
Derek Gleason shares lessons from writing over 200 posts for the CXL blog over more than 2 years. Useful takeaways in here for all publishers from content marketers to creators.
Jessica Lessin left The Wall Street Journal to launch The Information in 2013 and retains full ownership of the profitable company. In this interview with NiemanLab, Jessica talks about mentoring, the best advice she got as a new founder, and what matters more than building “the fanciest website".
📬 Email newsletters
"There are two ways you can look at the practice of writing email subject lines:
- An unforgiving onslaught of repetition under duress that drains your creativity and energy
- An exciting and rewarding challenge that’s an opportunity to improve marketing and communication skills"
Our friend Rob Hope wrote this awesome piece with actionable insights to improve your newsletter landing page. "The most common mistake I see in newsletter landing pages is the author not considering first-time visitors."
Find out how this IndieHackers member grew a list of 100 free email subscribers in 3 weeks using blogging and Reddit!
Put down your SEO cheatsheets and lists of ranking factors. SEO has changed!
An interesting piece by Justin Chu about some of the many platforms building tools for the creator economy space. Speaking of which, with so many options out there to choose from, we believe it's really important to own your stack. Find out more over at Open Subscription Platforms.
HN can be a great growth opportunity for small businesses, but you have to approach it right. Find out how this startup got a ton of traffic from simply commenting on threads.
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