It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be included in a future issue.
💯 Top picks
"If you’re wondering how to get out of the promotions tab, the most important thing to understand is that it’s actually not a bad place to be" argues Lauren Meyer, plus some tips on how to shift your focus and stop worrying about tabs.
💸 Business models
"When a brand is sponsoring your newsletter, they are expecting that your newsletter will lead them to more viewership, increased sales of their products, and increased website traffic."
[Podcast] Why we get news subscriptions wrong
Rasmus Kleis Nielsen, Director at the Reuters Institute for the Study of Journalism at the University of Oxford, tells Media Voices where newspapers are going wrong in their subscription marketing.
📝 Modern publishing
"Discounting Google and Facebook, publishers invest significant time, money and effort in generating high quality curated original content that is properly researched to engage audiences. In contrast, the duopoly relies on user-generated content, which varies greatly in quality and is entirely unpredictable."
"Their value proposition was clear, and their earliest newsletter subscribers loved Brief. They knew that they had a strong foundation for membership."
📬 Email newsletters
Download these free templates for welcome emails, review emails and more (requires an email address).
"Buyer personas are an extremely valuable tool for the email team. They’ll help inform every aspect of your strategy, including email design, copywriting, newsletters, content choices, list segmentation, and nurture track development."
With the help of the News Revenue Hub, the Arizona-based organisation launched a newsletter series aimed at newcomers to the Tucson area and people who wanted to know the city better.
The team at Buffer worked with Doist, Remotive, and We Work Remotely to source responses from over 2,300 remote workers for this report.
"Google’s search algorithm currently depends on certain signals like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. In about 2 months, there will be a major update with new page experience signals, combining Core Web Vitals with the existing search signals."
Discover the one weird trick that’s ruining everything you love about being online.
Find out how email marketers use A/B testing and multivariate testing to increase open and click rates.
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