As the trends in publishing move increasingly towards the paid subscription business, we’re seeing more and more articles about this trend in the weekly publishing news - here’s the latest highlights. Enjoy, and see you next week. ✨
💯 Top picks
Svenska Dagbladet have discovered that improvements to conversions and engagement among paying subscribers coincides with their content fulfilling four core fields of interest, all of which are focussed on the readers needs as a priority rather than specific topics.
💸 Business models
Led by The Correspondent and funded by the Omidyar Network, a new fund is launching for sites around the world to experiment with membership models and principles - if you’re interested get at it here!
Ex-BBC head of news James Harding has launched a Kickstarter backed “slow journalism” subscription platform, complete with high-profile editors and wealthy members. Critics are questioning whether the platform, named ‘Tortoise’, is a viable solution for a broader audience.
✍️ Modern journalism
This report takes a look at how people get their news when Facebook is down, and gives an overview of the current reverse trends in mobile traffic that paints a positive picture for the future of journalism and publishing.
An unsurprising truth is that some major trust issues exist in the news industry right now. How will news outlets rebuild that trust and turn it into audiences willing to pay for acts of journalism? This article has some ideas!
Publishers are giving very mixed reviews to new tools introduced by Google and Facebook to help them sell subscriptions, with the main complaint being the time and effort it takes to integrate with these tools.
Against a backdrop of reports that over 20% of all ad impressions in mobile apps are fraudulent, BuzzFeed News reported that many Android apps have been tracking user data and generating fake traffic, in order to rake in *a lot* of fraudulent revenue from ads being viewed by bots.