Issue #24 — How to engage with lapsed newsletter subscribers

Welcome to this week’s roundup of the latest news in the publishing. If you haven’t already, you can invite others to sign up for free right here: publisher.ghost.org ✌️


💯 Top picks

How do newsletter publishers re-engage lapsed subscribers?

Find out what email newsletter subscription publishers are testing when it comes to getting people to come back for more after deciding to quit. “Many publishers have found that they need to drastically change what they’re sending if they want to catch a lapsed subscriber’s attention.”

💸 Business models

Can this Facebook-Sponsored boot camp help local publishers drive subscriptions

When the going gets tough in journalism, local news publishers often feel it the most. To try and combat this, Facebook’s journalism project is running a program to help smaller news outlets learn the intricacies of launching and managing a digital subscription business.

Axios is on track for $20 million in revenue

American news site Axios expects its annual revenue to double year over year to more than $20 million, with a 30 percent bump in traffic. However, their announcement to roll out a premium subscription product that costs $10,000 a year has been delayed!

Will Medium raise more money to double down on their subscription business?

With 20,000 articles published per day, and $132 million raised in investment, Medium moved away from selling advertising to introducing a paywall. In a recent announcement at the Web Summit tech conference, it was mentioned that the company will be raising further investment.

✍️ Modern journalism

2018 has been a record-breaking year for journalism Kickstarters – but only 1 in 5 actually get funded

Kickstarter is also walking away from its attempt at Patreon-like recurring support: “You and I both know it’s going to take more than a drip of money to help journalism.”

Democracies under attack: What is the role of media?

The Information and Democracy Commission released a project to establish basic principles for global information and communications. In this article, The Global Editors Network held exclusive interviews to find out more about the role of media and fighting misinformation.

👩‍💻 Technology

Monitoring which cookies are dropped on publisher’s sites in the name of programmatic advertising takes effort – so The Association of Online Publishers and The Media Trust have come up with a way to give free access to this information, accessed via a login.

Chrome takes a strong stance on advertising by blocking an entire website if it shows abusive ads

The Chrome browser will soon block every ad on any site that has abusive ad tendencies in order to clamp down on fake system messages, automatic redirects or attempts to steal data.

🤷 WTF?

A new era for the comments section for Splinter begins - starting with a big purge!

News and opinion outlet Splinter are attempting to remove the trolls and improve the quality of their comments section… by unfollowing all commenters ever and starting fresh!

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