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💯 Top picks
State of Digital Publishing podcast catches up with Smart Insights co-founder to discuss subscription marketing, how to build engagement, community and customer retention. Answering questions about balancing free and paid content and how publishers should approach subscription marketing, this week’s top listen is 57 minutes!
💸 Business models
Subscription businesses have been growing for years - but largely in the tech industry. This article summarises a study from News Media Alliance about news media subscriptions and how publishers can get their share of the pie.
Last year James Harding left his role at the BBC to launch his own slow news publishing outlet. More than half a million pounds in funding later, Tortoise Media has 20,000 members within the first six months - here’s what they plan to do next.
German publisher DuMont used to rely on basic web analytics, until they decided these metrics were no longer good enough. Instead they started measuring priority and loyal visitors - correlating this to the likelihood to buy or renew subscriptions. Once these visitors are identified, the publisher sends targeted newsletters, which has resulted in subscription growth.
Facebook’s intentions may not be pure, but its money is real: How publishers made the most of its membership accelerator
“Facebook wants you to know that this story isn’t about them (but it was always about them).”
✍️ Modern journalism
“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it
“What if you could scientifically pinpoint the exact moment people’s attention is at its peak? What if you could identify the very instant they’re ready and willing to see something new?”
This study found that people prefer to see a feed at the end of your content, and were 20% more attentive than when no further articles were presented at the bottom of the page. Food for thought!
“Revenue options for nonprofit newsrooms now include everything from story sales and membership to crowdfunding and even cryptocurrency tokens.”
More and more journalists are venturing into media entrepreneurship - learn more about how they did it.
Read this for the latest insights from a News Impact Academy event in Bucharest about quality journalism, audience development & news metrics.
Betternews.org shared this series of resources about innovating and testing the ways in which you gain revenue from your audience and how to close the gaps.
Along with an entirely redesigned look, The Atlantic launched a new iOS app that is very newsletterish – complete with a dynamic “Today” screen that changes depending on what time of day it is for the reader.
ProPublica have built an open source tool to help journalists collaborate on data coordination. It’s called… Collaborate.
“It’s designed to help multiple people sift through a large dataset and to add information to each data point. It is not meant to be used for statistical data analysis.”
The latest issue of Not A Newsletter is here, including learnings about welcome emails, re-engagement strategies and building subscriber-only newsletter products.
Spotify is rapidly overtaking Apple as the top app for podcasting, overtaking the Apple Podcasts app in a growing number of regions.