This weeks top reads are a great mix of topics about business models, journalism & technology in publishing. Enjoy!
💯 Top picks
According to this Digiday report, as publishers increasingly shift towards subscription revenue, reporters are starting to think about things differently. Newsrooms care more about returning visitors over page views, and which pieces contribute the most for digital subscriptions. All of this has reporters thinking more about sales.
💸 Business models
Nieman Lab break down a recent Reuters Insititute report on what is expected in 2020 and beyond.
Newspapers are hiking up costs of print subscriptions without explanations and charging long-standing subscribers much more than new ones. Readers are finding this frustrating (but still not leaving!), as explained by John Robinson in this piece.
✍️ Modern journalism
“New research indicates readers want to better understand terminology used and why journalists chose certain sources.”
Evelyn Mateos calls for news publishers to step up and share the good work being done in newsrooms to communicate the power of journalism, and shares case study examples of using marketing campaigns to do this.
A list of 21 conferences from The Lenfest Institute - they’re all in the U.S. except for one which takes place in Italy.
Want to try a different approach to your reporting? Constructive Journalism Network offers a few solutions-based techniques to take into your newsroom: flip the narrative, tell the other half of the story and take ownership of the problem! (You can also listen to this article).
Spotify announced its new podcast ad insertion technology “Streaming Ad Insertion”, which will put ads into podcasts in real time based on user data. Here’s another hot take on this topic.
The 2020 roadmap at BuzzFeed plans to broaden the scope of it’s commerce business by forming relationships with providers of goods. It aims to solve the “attribution problem” of Amazon, Google or Expedia capturing the profit created by publishers who inspire consumers to take action.
“Starbucks’ introduction of on-the-house digital news could have ramifications far beyond its stores. Erich Prince discusses the possibilities.”
The Google News team emailed customers to let them know they will be refunded their last payment and that they will no longer be able to access magazines from 200 publishers via Google News in the future. Old issues will still be available.
“Just as Facebook has been pushing users to use its private groups feature, Twitter wants to give users the option to limit the spread of their tweets. Now, Twitter is adding a new setting for "conversation participants” right on the compose screen.“
“The 2010s began with one story about the political power of technology. It ended with another. Both were wrong.”