Happy Sunday! This week’s issue of your latest updates in publishing is a particularly good one so make sure you grab a drink and a comfortable seat before diving in.
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💯 Top picks
Craig Mod openly shares everything learned from the first year of running the membership program Explorers Club. Filled with insights about finances, launching, pricing and more - make sure you give this one a read.
Our latest article on the Ghost blog explores how thousands of independent publishers are generating recurring revenue from their work in a sustainable way & includes loads of tips for how to get started yourself!
💸 Business models
“Morning Brew quickly grew an audience — and its profits — on the back of a single email newsletter. But to keep growth strong in 2020, the business newsletter startup will focus on specializing its sales team as its portfolio of brands continues to grow.”
A creative way to get new readers to sign up for your subscriptions is to offer free content when hooked up to the wi-fi in the most popular coffee shop chain!
“CEO Mark Thompson says "the single biggest reason” behind the paper’s success was the decision to give more autonomy to teams working on the publication’s various digital products.“
This report resurfaced this week and we thought it was worthwhile revisiting. Some of the key findings were that people can take a few months to decide whether to subscribe to a news product, and a free trial or a promotion is often what persuades people to pull the trigger.
This article explores whether we’ve considered if everyone can succeed with subscriptions and offers some nuanced tips about how to get ahead.
✍️ Modern journalism
“Increasingly, publishers are seeing that less is more when it comes to producing content.”
“As news organisations further integrate technology into their work, journalists are often told to “embrace product thinking.” But is there room for product developers to also embrace journalistic thinking?”
Experts share their antidotes and solutions for fixing the news!
Get more information about Arc, Chorus, Ghost (yay!), Newspack, and The News Project. Also check out their detailed guide of everything you need to know more moving to a new CMS.
“Alphabet CEO Sundar Pichai announced the revenues in his first quarterly earnings release as head of company.”
“The group that administers .org domains may be sold to a for-profit company. Critics worry that nonprofits and activists could suffer.”
Their new standards are based on research from 45,000 consumers worldwide, which found three types of videos ads to be particularly disruptive, and have advised website owners stop using them.
“The first step to cleaning up the smog of disinformation? Embrace your anxiety.”
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