Welcome back & a warm welcome to 30+ new subscribers. Enjoy this weeks curation of stories for independent publishers about reader revenue, subscriptions and email newsletters.
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💯 Top picks
The latest resource on the Ghost blog is a full guide on creating a membership website and running a subscription business for independent creators and publishers of any description.
💸 Business models
“In this blog post, we’ll teach you how to use a content-based funnel and paid distribution on Facebook to convert casual readers to loyal members, and loyal members to paying subscribers.”
Enjoy all of the latest news about email as well as a 2020 email newsletter checklist from Dan @ Not a Newsletter!
Publisher of popular tabloids is planning to grow reader revenue this year by focusing on adding new subscribers and increasing lifetime customer value!
“As Spanish legacy newspapers embrace digital subscriptions, Journalist Fellow Eduardo Suárez looks at how they can succeed”
What’s New In Publishing dive into the difference between metered paywalls, “freemium” models and the hard paywall… and exactly how The Information does so well by utilising the latter.
“Digital subscriptions doubled globally in 2018-19” – check out these charts about subscription trends in the past couple of years.
This interesting article from Harvard Business Review explores the benefits of building networks and communities in business, instead of simply selling products - arguing that powerful communities are alive and well, they just look different to how they did several years ago.
✍️ Modern journalism
“First Facebook offered to pay publishers “millions of dollars”. Now Google is following suit.”
As publishers try to increase customer retention, they look towards puzzle apps to encourage people to return more often.
The News Media Alliance trade group that represents thousands of U.S. newspapers, wants to improve change some rules to prevent Big Tech from dodging responsibility.
YouTube are introducing “Viewer applause” – a way for fans to donate to their favourite creators by purchasing a clapping animation.
By adding tabs to the News Feed, Facebook users might soon be able to choose between chronological posts, or posts determined by the algorithm.
“People used to think the crowdsourced encyclopedia represented all that was wrong with the web. Now it’s a beacon of so much that’s right.”
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